I. Spot one error in each sentence and write down the correct sentence.
II. Use the correct tense-forms of the verbs in brackets.
III. Put in articles where necessary.
IV. Put in prepositions where necessary.
V. Translate paragraphs one, two, and three.
VI. Answer the questions.
I. Spot one error in each sentence and write down the correct sentence.
1. She flowed down the stairs to see what had happened.
2. 007 is the code name that was given to James Bond.
II. Use the correct tense-forms of the verbs in brackets.
A. Brian had been on his own for a few days now. Last week his sister Jane, who is working as a florist sent to Holland on business. Though Brian is good at cooking, it is Jane who cooked for them both over the last few years. That’s why before Jane went she had prepared three meals for him which he has to heat up.
III. Put in articles where necessary.
The Olympic Games take place every four years and each time they are organized by a different country, or, to be more precise, by a different city. In recent years they were successfully held in Seoul, Atlanta and Sydney.
IV. Put in prepositions where necessary.
Salvador Dali, the Spanish painter, was a member of the Surrealist Movement. His paintings of the 1920s and 30s use dream imagery and objects presented in an unusual way.
V. Translate paragraphs one, two, and three.
Ошибка большинства – распространенное заблуждение, в котором говорится, что продукт или услуга, чтобы быть успешными, должны привлекать большое количество людей. На самом деле, ориентируясь на конкретные целевые сегменты рынка, новые продукты обычно конкурируют лучше и достигают более глубокого проникновения на рынок, чем если бы они пытались ориентироваться на весь рынок.
V. Translate paragraphs one, two, and three
Ошибка большинства – распространенное заблуждение, в котором говорится, что продукт или услуга, чтобы быть успешными, должны привлекать большое количество людей. На самом деле, ориентируясь на конкретные целевые сегменты рынка, новые продукты обычно конкурируют лучше и достигают более глубокого проникновения на рынок, чем если бы они пытались ориентироваться на весь рынок. Процесс маркетинга продукции представляет собой последовательность действий маркетологов по выбору рынков и разработке маркетинговых смесей, которые в конечном итоге приводят к обмену.
VI. Answer the questions.
1. A product should service a specific group of people. By aiming at specific target market segments, new products usually compete better and achieve deeper market penetration than if they try to aim at the whole market.
2. The basis for market segmentation forms geographic, demographic, behaviouristic and psychographic factors.
