Диплом - Proper name in English and Russian advertising text
Скачать готовую работу по теме

Proper name in English and Russian advertising text

Купить эту готовую работу со скидкой за 301,00 BYN
Proper name in English and Russian advertising text
Стоимость Стоимость
от

301,00

376,25

BYN

Содержание

Abstract
Introduction
Chapter 1 Theoretical bases for the study of proper names in advertising
1.1 Theoretical bases for the study of proper names
1.2 Proper Names in Advertising
1.3 Classification of types of proper names in advertising
Chapter 1 Conclusions
Chapter 2 Classification of proper names used in russian and english advertising
2.1 Proper Names in Russian Advertising
2.2 Proper Names in English Advertising
Chapter 2 Conclusions
Conclusion
Reference

Выдержка из работы

Список литературы

1 101 Best Slogans and Taglines List [Electronic resource]. – Mode of access: www.brandsandtags.com 
2 Advertising effectiveness. Nielsen marketing researches [Electronic resource]. – Mode of access: https://www.nielsen.com/ssa/en/solutions/advertising-effectiveness.html 
3 Akhmanova, O. S. A proper name / O. S. Akhmanova // Dictionary of linguistic terms – M. : Soviet Encyclopedia, 1966. – 157 p.
4 Akhmanova, O.C. Dictionary of linguistic terms / O.C. Akhmanova. – 5th ed. – M.: Book House: «Librocom», 2010. – 576 p.
5 Alekseeva, M.L. Geographical realities in the dictionary and translated fiction text / M.L. Alekseeva // Sociocultural problems of translation / Voronezh State University; ed. by H.A. Fenenko; edited by H.A. Fenenko [others] – Voronezh, 2008. – Vyp. 8. – P. 366-373.
6 American Council on Science and Health. American Economic Review [Электронный ресурс]. – Mode of access: https://www.acsh.org/news/2017/07/18/are-companies-named-after-their-founders-more-successful-11575 
7 Behnaz, S.P. How to Translate Personal Names / S.P. Behnaz // Translation Journal [Electronic resource]. – 2009. – Vol. 13, No. 4 - Mode of access: http://www.bokorlang.com/journal/50proper.html. 
8 Best Global Brands Rankings [Electronic resource]. – Mode of access: https://www.interbrand.com/best-brands/ 
9 Bondaletov, V. D. Russian onomastics / V. D. Bondaletov. – Moscow : Prosveshchenie, 1983. – 224 p.
10 Bowes A., Katz A. Metaphor creates intimacy and temporarily enhances theory of mind : abstract // Bowes A., Katz A. – Memory and Cognition, Vol. 43, Issue 6, 2016. – pp. 953-963.
11 Chernobrov, A. A. Philosophical and logical-methodological bases of the theory of nomination (on the material of English and Russian proper names) : author's thesis .... D. in Philology : 10.02.19 / A. A. Chernobrov ; Novosibirsk State Pedagogical University. – Novosibirsk, 2002. – 38 p.
12 Cohen R. The Ad Game: Recreating Creativity to Sell /  Cohen R. – Toronto: CCH Canadian Limited, 1987. – p. 342.
13 Cuddon J. A. The Penguin Dictionary of Literary Terms and Literary Theory / Cuddon J. A., Preston C. E. – 4th Edition. – London: Penguin Books Ltd., 2000. – 1024 p.
14 Database of slogans [Electronic resource] : Database – marketing and advertising slogans, mottos, taglines – Mode of access: www.textart.ru 
15 El-Yasin, M. K. On the pragmatics of shop signs in Jordan.: abstract // El-Yasin M. K., Mahadin R. S. –  Journal of Pragmatics, Vol. 26(3), 1996. –  pp. 407 – 416. 
16 Ermolovich, D.I. Proper names at the junction of languages and cultures / D.I. Ermolovich. – M.: P. Valent, 2001. – 200 p.
17 Espersen, O. Philosophy of Grammar / O. Espersen. – 3rd ed. – Moscow : ComKniga, 2006. – 408 p.
18 Fedorov, A. V. Fundamentals of the general theory of translation / A. V. Fedorov. – M.: OOO ‘Publishing House’ – ‘PHILOLOGY TRI’, 2002. – 287 p.
19 Fleischer, E.A. Fundamentals of proper name precedence: an autoref. dissertation. ...kand. philol. nauk / E.A. Fleischer. - SPb, 2014. – 24 c.
20 Fonyakova, O. I. The proper name in the art text : a textbook / O. I. Fonyakova. – L. : LGU, 1990. – 103 p.
21 Funshtein, S. G. Advertising in pragmalinguistic aspect (on the material of Sverdlovsk newspaper advertising) / S. G. Funshtein // Functioning of the literary language in the Ural city. – Sverdlovsk: UrSU, 1990. – p. 77-86.
22 Gardiner A. The Theory of Proper Names: A Controversial Essay / Gardiner A. – 2-nd ed. – L.: Oxford University Press, 1953. – 79 p.
23 Gilyarevsky, P.C. Foreign names and titles in Russian text: Reference book / P.C. Gilyarevsky, B.A. Starostin. - 3rd edition, revised and supplemented – M.: Vysh. shk., 1985. – 303 p.
24 Golikova, J.A. Translation from English into Russian / J.A. Golikova. – 5th ed. - M.: OOO "New Knowledge", 2008. – 286 p.
25 Gridina T. A. Language game: stereotype and creativity / T. A. Gridina. – Ekaterinburg : Ural State Pedagogical University, 1996. – P.20-40 
26 Gukovsky G.A. Trediakovsky as a theorist of literature // XVIII century. 1964. – Sb. 6. – P. 43-72.
27 Gvozdovich, E.H. Beequivalent lexicon: theory and practice of translation / E.H. Gvozdovich. Gvozdovich. - Minsk: TetraSystems, 2010. – 56 p.
28 Ilyin, A. S. Advertising in the communication process : a course of lectures / A. S. Ilyin. – Moscow : Knorus, 2009. – 141 p.
29 Internet source of Russian-language advertising texts [Electronic resource]. – Mode of access: https://sova.today/article/8-krutikh-rossiyskih-reklamnikh-rolikov/
30 Internet source of Russian-language advertising texts: Russian advertising. A selection of the top 100 most unusual advertisements from the gods of marketing  https://dailymoscow.ru/wtf/top-100-primerov-rossiyskoy-reklamy-neyminga-i-kreativa-ot-kotorogo-vam-stanet-ploho-chast-3/.
31 Internet source of Russian-language advertising texts: Creative advertising comes from Russia [Electronic resource]. – Mode of access: https://fishki.net/1239826-kreativnaja-reklama-rodom-iz-rossii.html. 
32 Internet source of Russian-language advertising texts [Electronic resource]. – Mode of access:https://openuni.io/course/1/lesson/8/material/52/ 
33 Isanguzina, I. I. Pragmatonyms in onomastic space: semantic, linguocultural and syntactic aspects / I. I. Isanguzina // Vestnik of Bashkir University. - Ufa : Bashkir State University, 2008. - №4. – P. 990-993.
34 Ivanova, E. S. Communicative efficiency of English-language advertising: Cognitive-semantic bases : diss. Candidate of philological sciences : 10.02.04 / E. S. Ivanova ; Lomonosov Moscow State University. Lomonosov Moscow State Univ. – М., 2002. – 22 p.
35 Kalinkin V.M. Poetika onim / V.M. Kalkin. – Donetsk: TOV "Yugo-Vostok, Ltd", 1999. – 408 p.
36 Karpenko, Yu. A. The proper name in fiction / Yu. A. Karpenko // Nauch. dokl. vyshsk. shk. philol. nauki. - М.: 1986. – №4. – p.34 – 40.
37 Kovaleva, L.E.. To the question of transferring onomastic culturonyms from Belarusian into English (on the material of Belarusian writers' stories) / L.E. Kovaleva. Kovaleva // Linguocultural paradigm in modern research: a collection of scientific articles / Grodno State University named after Y.E. Kovaleva. Я. Kupala; edited by B.C. Istomin, C.V. Gonchar, I.D. Matko. – Grodno, 2011. – p.130 – 135.
38 Mill, J. System of symbolic and inductive logic / J. Mill. – Moscow: Lehman, 1914.
39 Nakhimova, E. A. Precedent names in mass communication : a monograph / E. A. Nakhimova ; GOU VPO "Ural State Pedagogical University" ; Institute of Social Education. – Ekaterinburg, 2007. – 207 p.
40 Otin, E.C. Dictionary of connotative proper names / E.C. Otin. – 3rd ed., revision and supplement. – Donetsk: Yugo-Vostok, 2010. – 518 p.
41 Podolskaya, N. V. Dictionary of Russian onomastic terminology / N. V. Podolskaya. – Moscow : Nauka, 1978. – 490 p.
42 Rosenthal, D. E. Dictionary of linguistic terms / D. E. Rosenthal, M. A. Telenkova – 2nd ed. – Moscow : Prosveshchenie, 1976. – 399 p.
43 Russian grammar: scientific works. In 2 vol. / E. A. Bryzgunova, K. V. Gabuchak (eds.). – Moscow : V. V. Vinogradov Institute of Russian Language, 2005. – 1496 p.
44 Ryazantsev, V. D. Dictionary of eponyms: proper names, passed into names; formation of terms and concepts; origin of proper names; words used in a figurative sense / V. D. Ryazantsev. - Moscow : Sovremennik, 1998. – 285 p.
45 Rylov, Yu. A. Proper Names in European Languages. Romance and Russian anthroponymy. A course of lectures on intercultural communication / Y. A. Rylov. – Moscow : ACT: East-West, 2006. – 311 p.
46 Schweitzer, A.D. Theory of translation: Status, problems, aspects / A.D. Schweitzer. - M.: Nauka, 1988. – 374 p.
47 Shchetinin L.M. Russian names. (Essays on the Don anthroponymy). – Rostov-on-Don: Rostov University Publishing House, 1972. – 232 p.
48 Soboleva, T. A. Trademarks / T. A. Soboleva, A. V. Superanskaya. – Moscow : Nauka, 1986. – 176 p.
49 Sokolova, M.B. Functional and stylistic load of the proper name / M.B. Sokolova // Bulletin of Chelyabinsk State University. – 2011. – № 33. – p.182 – 184
50 Stylistic encyclopedic dictionary of the Russian language [Electronic resource] = Stylistic encyclopedic dictionary of the Russian language / M. N. Kozhina.– 2nd ed., stereotyped. – Moscow : Flinta, Nauka, 2011. – 696 p.  – Access mode: https://studfiles.net/preview/6006736/ 
51 Superanskaya, A. V. Theoretical problems of onomastics : author's abstract of the dissertation. ...dr. phil. Sciences : 10.02.19 / A. V. Superanskaya – L., 1974. – 48 p.
52 Superanskaya, A.V. General theory of proper names / A.V. Superanskaya. – Moscow : Nauka, 1973. – 366 p.
53 Suprun, V. I. Onomastic field of the Russian language and its artistic and aesthetic potential / V. I. Suprun. – Volgograd : Peremena, 2000. – 171 p.
54 Tyurina, S. Yu. About the concepts of advertising discourse and advertising text / S. Yu. Tyurina // Vestnik IHEU. – Ivanovo State Power Engineering University named after V.I. Lenin. V. I. Lenin. – Ivanovo : 2009. – Vyp. 1 – p. 1-3.
55 Ufimtseva, A. A. Language nomination: General questions / Academy of Sciences of the USSR, Institute of Linguistics ; edited by B. A. Serebrennikov, A. A. Ufimtseva (eds.). – Moscow : Nauka, 1977. – 359 p.
56 Vasilieva, N. V. Own name in the world of text / N. V. Vasilieva. – Ed. 2nd revised. – Moscow : LIBROCOM Book House, 2009. – 224 p.
57 Vezhbitskaya, A.  translated from English by A.D. Shmelev. – M.: Languages of Slavic Culture, 2001. – 288 p.
58 Vinogradov, V.S. Lexical issues of translation of fiction prose / V.S. Vinogradov. – M.: KDU, 1978. – 234 p.
59 Vlakhov, S.V. Untranslatable in translation / S.V. Vlakhov, S. Florin. – M.: Vysshaya shkola, 1986. – 384 p.
60 Vvedenskaya, L.A., Kolesnikov N.P. From names to names. – Rostov-on-Don: Phoenix, 1985. – 544 p.
61 Yakovleva, O. E. Semiotic types of pragmatonyms of the modern Russian language : author's abstract of the dissertation. ... candidate of philological sciences : 10.02.01 / O. E. Yakovleva. – Novosibirsk, 2006. – 218 p.
62 Yartseva, V. N. Name proper / V. N. Yartseva // Linguistic Encyclopedic Dictionary / ed. by V. N. Yartseva ; In. N. Yartseva ; Institute of Linguistics, USSR Academy of Sciences. – Moscow : Sov. encyclopedia, 1990. – P. 473.




Купить эту работу
Abstract
Introduction
Chapter 1 Theoretical bases for the study of proper names in advertising
1.1 Theoretical bases for the study of proper names
1.2 Proper Names in Advertising
1.3 Classification of types of proper names in advertising
Chapter 1 Conclusions
Chapter 2 Classification of proper names used in russian and english advertising
2.1 Proper Names in Russian Advertising
2.2 Proper Names in English Advertising
Chapter 2 Conclusions
Conclusion
Reference

Стоимость Стоимость

301,00

376,25

BYN

Информация о работе

Вуз: МИТСО (Международный университет)
Дисциплина: Английский язык
Тип работы: Диплом

Работа защищена на оценку "8" c доработками.

Уникальность свыше 60%.
Работа оформлена в соответствии с методическими указаниями учебного заведения.
Количество страниц - 49.

Процесс покупки готовой работы

01
1. Заказ готовой

Оставьте заявку по кнопке "купить ". Обязательно укажите правильный e-mail, на него вышлют инструкции по оплате и ваши материалы.

02
2. Оплата

На вашу электронную почту придет подробная инструкция по оплате через ЕРИП. 

03
3. Получение

Сразу после оплаты, менеджер вышлет все материалы, которые относятся к заказу, на электронную почту.

Лингво-прагматические особенности при переводе научно технической литературы
Вуз: ГрГУ им.Я.Купалы (Гродненский государственный университет)
Дисциплина: Английский язык
Тип работы: Диплом

301,00

376,25

BYN
Стратегии некооперативного речевого поведения на материале англоязычного и русскоязычного интервью
Вуз: БГЭУ (Белорусский государственный экономический университет)
Дисциплина: Межкультурная коммуникация
Тип работы: Диплом

101,00

126,25

BYN
Перформативы с точки зрения прагматики в благодарственных речах (на примере русского и английского языков)
Вуз: МИТСО (Международный университет)
Дисциплина: Прагматика
Тип работы: Диплом

301,00

376,25

BYN
Перформативы с точки зрения прагматики в благодарственных речах (на примере русского и английского языков)
Вуз: МИТСО (Международный университет)
Дисциплина: Прагматика
Тип работы: Диплом

150,00

187,50

BYN