1. What is Fair Trade?
2. How it works
3. Pros and cons of Fair Trade
Conclusion
References
1. WHAT IS FAIR TRADE?
Fair Trade is trade in which fair prices are paid to producers in developing countries. It is based on a partnership between consumers and producers. Fair trade improves the lives of those living in developing countries by offering small producers fair trade relations and a guaranteed minimum price. There are more than 1.5 million workers and 1,210 manufacturing organizations certified by fair Trade in 74 countries. Fair Trade The coffee market in the USA has grown by almost 90% since its inception.
2. HOW IT WORKS
It so happened that in the world of trade, the larger the player, the less he can put a price on his goods, while reducing the wages of workers and paying less to suppliers. Thus, small companies that cannot afford to do the same are left on the sidelines.
3. PROS AND CONS OF FAIR TRADE
Pros:
1) in economics.
- Stable prices
After the certification of the product, its manufacturer or cooperative will receive a minimum fee. This fee will never be below the market level. Thus, farmers and producers will be sure that they will not be deceived, and will be able to calculate their income from the sale.
- People unite
Producers and farmers create cooperatives to unite into a more powerful company, and give more to wholesale.
Knowing exactly how much they will receive from the sale, they can train their employees to hone production skills, which makes the product better.
- Diversity
The range of fair trade goods is constantly expanding.
2) in environment.
The rules and standards set by the Fair Trade protect the environment by reducing greenhouse gas emissions, preserving animal populations, and preventing the use of chemically hazardous pesticides. Only organic methods are used with certified products.
Again, farmers are encouraged in this way to learn how to make their crops eco-friendly.
3) for people.
- No discrimination
Fair Trade gives access to jobs to people of any gender, race and religion. The salary is paid to everyone the same.
- No to child labor
In the producing countries, they are hired from a young age. Much smaller than in developed countries.
This happens because the family is poor, and it has to send even children to work. But with Fair Trade, getting more and more stable, children live in childhood, and instead of working in factories go to school.
- Improving the standard of living
The creation of community cooperatives in rural areas and higher incomes increase the standard of living. Villages and cities are becoming safer; people are getting access to better services and improving the quality of life.
CONCLUSION
An experiment conducted by researchers from the University of Bonn showed that buyers are willing to pay more for fair trade goods.
The results of the study, published in the journal Frontiers in Neuroscience, told about the positive reaction of people to the Fair Trade logo.
During the test, brain scanners measured the neural responses of consumers.
Each participant of the experiment was shown products, among which were branded Fair Trade.
The scan results showed that during the display of products with Fair Trade labeling, brain activity increased. This happened in the reward-related parts of the brain.
The researchers said that 30% of the subjects are willing to pay much more for products with the Fair Trade brand.
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2. Liu, J. (2021). Does Fairtrade Really Work?. Retrieved 7 January 2022, from https://www.foodunfolded.com/article/does-fairtrade-really-work
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